Mike D. Merrill Blog

This past week I had the pleasure of participating in the PR Newswire panel as well kick off the Social Media Club Dallas event. At both events, the question of ROI came up.

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I had some time to kill this past Saturday as my 14 year old daughter was “cruisin” the mall with her friends. As I continue to seek out great books on social media, digital marketing and branding, there is no shortage of great reads hitting bookstores. While at Barnes & Noble,  I came upon a bright yellow [...]

As I was prepping to interview someone a while back it dawned on me how powerful social media is as a research tool. With more and more people and companies connecting to social media everyday, it’s creating a whole new level of transparency.

Blockbuster announced yesterday that due to continued competition and economic conditions, they are considering closing 960 stores leaving 3,440 open. Was it the Innovator’s Dilemma and could social media have helped?

Nielsen just published a study stating that 57% of TV Viewers use the web simultaneously. Why is this and what are the implications?

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A few weeks ago there was some discussion on Twitter about how to share valuable content you find on the web or in blogs. Many folks are pasting titles and URLs or using the TweetMeme buttons on blogs to share posts. This can take up a large amount of time, just as Digg and social bookmarking [...]

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How many of us have signed up for customer loyalty programs only to find out they really did not provide as much value as we had expected? Recently I was able to put my travel related customer loyalty programs to the test and I was extremely impressed.
When I was a sales and marketing manager for Dell, I [...]

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With the whirlwind of stories this week surrounding Facebook Usernames, I figured I would add my 2 cents to the discussions taking place. Of course, I will still login tonight at 11pm Central to reserve my username, if it’s still available. If anything so that I have it. However, after reading @anildash’s post chronicling the the future of Facebook Usernames, I thought [...]

Monday night I was fortunate to present on Personal Branding at the DFW Social Media Marketing Meetup. Attached is the presentation.

Twitter 101 for Twitter Noobs: Key steps to get started including a few essential applications