Mike D. Merrill Blog

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Today Baskin-Robbins is running their 31 Cent Scoop Night to Benefit the National Fallen Firefighters Foundation. I discovered this campaign last week on Twitter and have been impressed by the level of full integration across multiple channels. As a marketer and social media enthusiast, I’m always looking for ways to demonstrate what a well orchestrated [...]

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The 80/20 Rule of Twitter
Basically the premise of this is 80% of the time you should be talking about someone other than yourself or your business. The other 20% is you sharing your own content. When I look at a business new to Twitter I often discover they are primarily sharing their own content such [...]

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This past Friday morning started out discouraging after a very large GoToMeeting I had planned would not allow my customer to log in. This was a first meeting after an email invitation to discuss what we have done for clients such as ING, BCBS, Aegon, and Hub International. Now I have been using web conferencing services like [...]

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A good friend of mind Greg Finch @nodebtu invited me to the Sneak Peak of Smashburger’s grand opening in Addison, TX Tuesday night. As a burger lover and carnivore, I immediately decided to hit the internet to see what fans had to say. What was more surprising was how well the company was leveraging social [...]

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A few weeks ago there was some discussion on Twitter about how to share valuable content you find on the web or in blogs. Many folks are pasting titles and URLs or using the TweetMeme buttons on blogs to share posts. This can take up a large amount of time, just as Digg and social bookmarking [...]

Word of Mouth is the outcome of giving people something of value to share and desire to want to tell others. How are you leveraging to build your personal brand?

Great tip to leverage Google site search to find specific followers on Twitter by searching Bio and Location.

Twitter 101 for Twitter Noobs: Key steps to get started including a few essential applications