Mike D. Merrill Blog

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Today Baskin-Robbins is running their 31 Cent Scoop Night to Benefit the National Fallen Firefighters Foundation. I discovered this campaign last week on Twitter and have been impressed by the level of full integration across multiple channels. As a marketer and social media enthusiast, I’m always looking for ways to demonstrate what a well orchestrated [...]

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As I was going through business cards Sunday inviting people to connect, I noticed LinkedIn had recently added a new feature. The “Follow company” capability allows you to follow all of the updates to a company profile. Since I have a Business account, I’m not sure whether this is a free feature or not. However, [...]

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The 80/20 Rule of Twitter
Basically the premise of this is 80% of the time you should be talking about someone other than yourself or your business. The other 20% is you sharing your own content. When I look at a business new to Twitter I often discover they are primarily sharing their own content such [...]

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It was February 9th, 2009. I arrived to work early that Monday morning to plan my week and get a jump on what was already a challenging sales quarter. Then around 8:15am an email came across my inbox from the CEO announcing an 8% layoff. Surely, the folks who were going to be let go [...]

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Like many folks, we don’t often appreciate where we came from until we move away. I left New Mexico, less than 30 days after graduating with my undergraduate degree. Lately, I have really come to appreciate the beauty and diversity of New Mexico. I look forward to spending several weeks over Christmas in Albuquerque every [...]

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It’s amazing how many blog post ideas originate out of a great sermon at church, a conference, or a personal development book. As I was sitting in church this past Sunday at Grace Community Church, I couldn’t help but see the parallels in Pastor George’s sermon to social media. The background for the topic was [...]

As I was prepping to interview someone a while back it dawned on me how powerful social media is as a research tool. With more and more people and companies connecting to social media everyday, it’s creating a whole new level of transparency.

Blockbuster announced yesterday that due to continued competition and economic conditions, they are considering closing 960 stores leaving 3,440 open. Was it the Innovator’s Dilemma and could social media have helped?

Nielsen just published a study stating that 57% of TV Viewers use the web simultaneously. Why is this and what are the implications?

I am really excited to participate and help lead the relaunch of the Social Media Club Dallas. With the brand name and national recognition of the Social Media Club founded by @KristieWells and @ChrisHeuer out of California, it is the right time to make this a lasting institution in the Dallas Metroplex.