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New Mexico Tourism Is Ripe for Social Media Growth

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Like many folks, we don’t often appreciate where we came from until we move away. I left New Mexico, less than 30 days after graduating with my undergraduate degree. Lately, I have really come to appreciate the beauty and diversity of New Mexico. I look forward to spending several weeks over Christmas in Albuquerque every [...]

Good Social Media Behavior is Rooted In the Bible

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It’s amazing how many blog post ideas originate out of a great sermon at church, a conference, or a personal development book. As I was sitting in church this past Sunday at Grace Community Church, I couldn’t help but see the parallels in Pastor George’s sermon to social media. The background for the topic was [...]

Social Media Transparency Makes the World a Better Place!

As I was prepping to interview someone a while back it dawned on me how powerful social media is as a research tool. With more and more people and companies connecting to social media everyday, it’s creating a whole new level of transparency.

Could Social Media Have Saved Blockbuster’s Fate?

Blockbuster announced yesterday that due to continued competition and economic conditions, they are considering closing 960 stores leaving 3,440 open. Was it the Innovator’s Dilemma and could social media have helped?

Why Would TV Viewers Surf The Web Simultaneously?

Nielsen just published a study stating that 57% of TV Viewers use the web simultaneously. Why is this and what are the implications?

Social Media Club Dallas is Back!

I am really excited to participate and help lead the relaunch of the Social Media Club Dallas. With the brand name and national recognition of the Social Media Club founded by @KristieWells and @ChrisHeuer out of California, it is the right time to make this a lasting institution in the Dallas Metroplex.

Why Every Employee is a Salesperson – The Power of Social Media

Should employees be expected to leverage their own social networks to promote their company? This article discusses potential ways employees could help generate word of mouth for their employer.

Why Branding Is Important – A Primer on Brand Equity

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With all the discussions taking place about how social media can help companies drive awareness of their brand, I thought I would revisit some background on branding and why it’s so critical. Not only is social media marketing valuable for awareness, but the fact that you are participating in this medium also says something about [...]

8 Ways To Use Word of Mouth Marketing For Personal Branding

Word of Mouth is the outcome of giving people something of value to share and desire to want to tell others. How are you leveraging to build your personal brand?

How To Create a Facebook Username on your own domain

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With the whirlwind of stories this week surrounding Facebook Usernames, I figured I would add my 2 cents to the discussions taking place. Of course, I will still login tonight at 11pm Central to reserve my username, if it’s still available. If anything so that I have it. However, after reading @anildash’s post chronicling the the future of Facebook Usernames, I thought [...]