Mike D. Merrill Blog

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This past Friday morning started out discouraging after a very large GoToMeeting I had planned would not allow my customer to log in. This was a first meeting after an email invitation to discuss what we have done for clients such as ING, BCBS, Aegon, and Hub International. Now I have been using web conferencing services like [...]

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A good friend of mind Greg Finch @nodebtu invited me to the Sneak Peak of Smashburger’s grand opening in Addison, TX Tuesday night. As a burger lover and carnivore, I immediately decided to hit the internet to see what fans had to say. What was more surprising was how well the company was leveraging social [...]

Blockbuster announced yesterday that due to continued competition and economic conditions, they are considering closing 960 stores leaving 3,440 open. Was it the Innovator’s Dilemma and could social media have helped?

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This past weekend I had a chance to read Robert Solomon’s “The Art of Client Service, 58 Things Every Advertising & Marketing Professional Should Know”. As a sales and marketing professional, I am always looking for good books to help educate, inspire, and motivate. Furthermore, with a direct marketing background and experience managing and interacting with [...]

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How many of us have signed up for customer loyalty programs only to find out they really did not provide as much value as we had expected? Recently I was able to put my travel related customer loyalty programs to the test and I was extremely impressed.
When I was a sales and marketing manager for Dell, I [...]