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Why Would TV Viewers Surf The Web Simultaneously?

Nielsen just published a study stating that 57% of TV Viewers use the web simultaneously. Why is this and what are the implications?

The Art of Client Service, by Robert Solomon – Book Review

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This past weekend I had a chance to read Robert Solomon’s “The Art of Client Service, 58 Things Every Advertising & Marketing Professional Should Know”. As a sales and marketing professional, I am always looking for good books to help educate, inspire, and motivate. Furthermore, with a direct marketing background and experience managing and interacting with [...]