Baskin-Robbins Ice Cream Social on Twitter and Facebook

On April 28, 2010, in Facebook, Social Media Marketing, Twitter, by Mike D. Merrill (@mikedmerrill)

Today Baskin-Robbins is running their 31 Cent Scoop Night to Benefit the National Fallen Firefighters Foundation. I discovered this campaign last week on Twitter and have been impressed by the level of full integration across multiple channels. As a marketer and social media enthusiast, I’m always looking for ways to demonstrate what a well orchestrated […]

Why Every Employee is a Salesperson – The Power of Social Media

On July 27, 2009, in Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

Should employees be expected to leverage their own social networks to promote their company? This article discusses potential ways employees could help generate word of mouth for their employer.

8 Ways To Use Word of Mouth Marketing For Personal Branding

On July 7, 2009, in Facebook, LinkedIn, Social Media Marketing, Twitter, by Mike D. Merrill (@mikedmerrill)

Word of Mouth is the outcome of giving people something of value to share and desire to want to tell others. How are you leveraging to build your personal brand?

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