Baskin-Robbins Ice Cream Social on Twitter and Facebook

On April 28, 2010, in Facebook, Social Media Marketing, Twitter, by Mike D. Merrill (@mikedmerrill)

Today Baskin-Robbins is running their 31 Cent Scoop Night to Benefit the National Fallen Firefighters Foundation. I discovered this campaign last week on Twitter and have been impressed by the level of full integration across multiple channels. As a marketer and social media enthusiast, I’m always looking for ways to demonstrate what a well orchestrated […]

What to Share on Twitter

On April 19, 2010, in Social Media Marketing, Twitter, by Mike D. Merrill (@mikedmerrill)

The 80/20 Rule of Twitter Basically the premise of this is 80% of the time you should be talking about someone other than yourself or your business. The other 20% is you sharing your own content. When I look at a business new to Twitter I often discover they are primarily sharing their own content […]

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Using Google Reader and TwitterFeed to Build Your Personal Brand on Twitter

On July 29, 2009, in Facebook, LinkedIn, Twitter, by Mike D. Merrill (@mikedmerrill)

A few weeks ago there was some discussion on Twitter about how to share valuable content you find on the web or in blogs. Many folks are pasting titles and URLs or using the TweetMeme buttons on blogs to share posts. This can take up a large amount of time, just as Digg and social bookmarking […]

Using Google to Find Twitter Tweeple

On May 13, 2009, in Twitter, by Mike D. Merrill (@mikedmerrill)

Great tip to leverage Google site search to find specific followers on Twitter by searching Bio and Location.

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Twitter 101 for Twitter Noobs

On May 8, 2009, in Twitter, by Mike D. Merrill (@mikedmerrill)

Twitter 101 for Twitter Noobs: Key steps to get started including a few essential applications

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5 Ways to Put the Sizzle into your Marketing!

On April 30, 2009, in Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

5 Ways to Put the Sizzle into your Marketing. How are you creating sizzle in your marketing campaigns? What are you doing to make your customers crave just a sample of what you have to offer and come clamoring back for more. Ken Blanchard would call this Raving Fans. Tom Peters dubbed it the Pursuit of Wow.

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You have been Google’d – The Age of the Brandividual.

On March 25, 2009, in LinkedIn, Personal Branding, by Mike D. Merrill (@mikedmerrill)

10 Ways to Improve Your Personal Brand Online

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