Today Baskin-Robbins is running their 31 Cent Scoop Night to Benefit the National Fallen Firefighters Foundation. I discovered this campaign last week on Twitter and have been impressed by the level of full integration across multiple channels. As a marketer and social media enthusiast, I’m always looking for ways to demonstrate what a well orchestrated […]
This past week I had the pleasure of participating in the PR Newswire panel as well kick off the Social Media Club Dallas event. At both events, the question of ROI came up.
I had some time to kill this past Saturday as my 14 year old daughter was “cruisin” the mall with her friends. As I continue to seek out great books on social media, digital marketing and branding, there is no shortage of great reads hitting bookstores. While at Barnes & Noble, I came upon a bright yellow […]
As I was prepping to interview someone a while back it dawned on me how powerful social media is as a research tool. With more and more people and companies connecting to social media everyday, it’s creating a whole new level of transparency.
Blockbuster announced yesterday that due to continued competition and economic conditions, they are considering closing 960 stores leaving 3,440 open. Was it the Innovator’s Dilemma and could social media have helped?
How many of us have signed up for customer loyalty programs only to find out they really did not provide as much value as we had expected? Recently I was able to put my travel related customer loyalty programs to the test and I was extremely impressed. When I was a sales and marketing manager for Dell, […]
With the whirlwind of stories this week surrounding Facebook Usernames, I figured I would add my 2 cents to the discussions taking place. Of course, I will still login tonight at 11pm Central to reserve my username, if it’s still available. If anything so that I have it. However, after reading @anildash’s post chronicling the the future of Facebook Usernames, I thought […]
Monday night I was fortunate to present on Personal Branding at the DFW Social Media Marketing Meetup. Attached is the presentation.