Baskin-Robbins Ice Cream Social on Twitter and Facebook

On April 28, 2010, in Facebook, Social Media Marketing, Twitter, by Mike D. Merrill (@mikedmerrill)

Today Baskin-Robbins is running their 31 Cent Scoop Night to Benefit the National Fallen Firefighters Foundation. I discovered this campaign last week on Twitter and have been impressed by the level of full integration across multiple channels. As a marketer and social media enthusiast, I’m always looking for ways to demonstrate what a well orchestrated […]

Social Media Engagement Correlates to Financial Performance

On September 29, 2009, in Uncategorized, by Mike D. Merrill (@mikedmerrill)

This past week I had the pleasure of participating in the PR Newswire panel as well kick off the Social Media Club Dallas event. At both events, the question of ROI came up.

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Digital Marketing Trends with BrandDigital

On September 21, 2009, in Book Reviews, Branding, by Mike D. Merrill (@mikedmerrill)

I had some time to kill this past Saturday as my 14 year old daughter was “cruisin” the mall with her friends. As I continue to seek out great books on social media, digital marketing and branding, there is no shortage of great reads hitting bookstores. While at Barnes & Noble,  I came upon a bright yellow […]

Social Media Transparency Makes the World a Better Place!

On September 17, 2009, in Inspiration, Personal Branding, Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

As I was prepping to interview someone a while back it dawned on me how powerful social media is as a research tool. With more and more people and companies connecting to social media everyday, it’s creating a whole new level of transparency.

Could Social Media Have Saved Blockbuster’s Fate?

On September 16, 2009, in Customer Experience, Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

Blockbuster announced yesterday that due to continued competition and economic conditions, they are considering closing 960 stores leaving 3,440 open. Was it the Innovator’s Dilemma and could social media have helped?

Why Would TV Viewers Surf The Web Simultaneously?

On September 14, 2009, in advertising, Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

Nielsen just published a study stating that 57% of TV Viewers use the web simultaneously. Why is this and what are the implications?

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Using Google Reader and TwitterFeed to Build Your Personal Brand on Twitter

On July 29, 2009, in Facebook, LinkedIn, Twitter, by Mike D. Merrill (@mikedmerrill)

A few weeks ago there was some discussion on Twitter about how to share valuable content you find on the web or in blogs. Many folks are pasting titles and URLs or using the TweetMeme buttons on blogs to share posts. This can take up a large amount of time, just as Digg and social bookmarking […]

Great Customer Loyalty Programs – American Airlines, Hilton, and Hertz

On July 1, 2009, in Customer Experience, by Mike D. Merrill (@mikedmerrill)

How many of us have signed up for customer loyalty programs only to find out they really did not provide as much value as we had expected? Recently I was able to put my travel related customer loyalty programs to the test and I was extremely impressed. When I was a sales and marketing manager for Dell, […]

How To Create a Facebook Username on your own domain

On June 12, 2009, in Facebook, Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

With the whirlwind of stories this week surrounding Facebook Usernames, I figured I would add my 2 cents to the discussions taking place. Of course, I will still login tonight at 11pm Central to reserve my username, if it’s still available. If anything so that I have it. However, after reading @anildash’s post chronicling the the future of Facebook Usernames, I thought […]

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Leveraging Social Media to Build Your Personal Brand

On May 20, 2009, in Personal Branding, Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

Monday night I was fortunate to present on Personal Branding at the DFW Social Media Marketing Meetup. Attached is the presentation.

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