I’m Joining Salesforce ExactTarget Marketing Cloud

On February 16, 2014, in Career, by Mike D. Merrill (@mikedmerrill)

I’m excited to announce I’ll be joining Salesforce.com ExactTarget Marketing Cloud as an Enterprise Account Executive based in Dallas. I’ll be responsible for evangelizing the Marketing Cloud portfolio and bringing in new accounts. As a digital strategist there is no better time to be selling to CMOs and digital marketers. One of the reasons I’m passionate […]

Baskin-Robbins Ice Cream Social on Twitter and Facebook

On April 28, 2010, in Facebook, Social Media Marketing, Twitter, by Mike D. Merrill (@mikedmerrill)

Today Baskin-Robbins is running their 31 Cent Scoop Night to Benefit the National Fallen Firefighters Foundation. I discovered this campaign last week on Twitter and have been impressed by the level of full integration across multiple channels. As a marketer and social media enthusiast, I’m always looking for ways to demonstrate what a well orchestrated […]

New LinkedIn Feature Allows You to Follow Company Profile

On April 26, 2010, in LinkedIn, Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

As I was going through business cards Sunday inviting people to connect, I noticed LinkedIn had recently added a new feature. The “Follow company” capability allows you to follow all of the updates to a company profile. Since I have a Business account, I’m not sure whether this is a free feature or not. However, […]

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Social Media Engagement Correlates to Financial Performance

On September 29, 2009, in Uncategorized, by Mike D. Merrill (@mikedmerrill)

This past week I had the pleasure of participating in the PR Newswire panel as well kick off the Social Media Club Dallas event. At both events, the question of ROI came up.

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Social Media Club Dallas is Back!

On September 3, 2009, in Social Media Club Dallas, Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

I am really excited to participate and help lead the relaunch of the Social Media Club Dallas. With the brand name and national recognition of the Social Media Club founded by @KristieWells and @ChrisHeuer out of California, it is the right time to make this a lasting institution in the Dallas Metroplex.

Why Every Employee is a Salesperson – The Power of Social Media

On July 27, 2009, in Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

Should employees be expected to leverage their own social networks to promote their company? This article discusses potential ways employees could help generate word of mouth for their employer.

Why Branding Is Important – A Primer on Brand Equity

On July 15, 2009, in Personal Branding, Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

With all the discussions taking place about how social media can help companies drive awareness of their brand, I thought I would revisit some background on branding and why it’s so critical. Not only is social media marketing valuable for awareness, but the fact that you are participating in this medium also says something about […]

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