Social Media Transparency Makes the World a Better Place!
As I was prepping to interview someone a while back it dawned on me how powerful social media is as a research tool. With more and more people and companies connecting to social media everyday, it’s creating a whole new level of transparency.
A few weeks ago there was some discussion on Twitter about how to share valuable content you find on the web or in blogs. Many folks are pasting titles and URLs or using the TweetMeme buttons on blogs to share posts. This can take up a large amount of time, just as Digg and social bookmarking [...]
Why Branding Is Important – A Primer on Brand Equity
With all the discussions taking place about how social media can help companies drive awareness of their brand, I thought I would revisit some background on branding and why it’s so critical. Not only is social media marketing valuable for awareness, but the fact that you are participating in this medium also says something about [...]
8 Ways To Use Word of Mouth Marketing For Personal Branding
Word of Mouth is the outcome of giving people something of value to share and desire to want to tell others. How are you leveraging to build your personal brand?
How To Create a Facebook Username on your own domain
With the whirlwind of stories this week surrounding Facebook Usernames, I figured I would add my 2 cents to the discussions taking place. Of course, I will still login tonight at 11pm Central to reserve my username, if it’s still available. If anything so that I have it. However, after reading @anildash’s post chronicling the the future of Facebook Usernames, I thought [...]
The Measure of a Man’s Impact
The Measure of a Man is measured by the impact he has had on the people around him. This blog post is dedicated my dear friend Scott Schroeder who lost his battle with cancer 5/22/09. I share his 6 key traits that were so impactful.
Leveraging Social Media to Build Your Personal Brand
Monday night I was fortunate to present on Personal Branding at the DFW Social Media Marketing Meetup. Attached is the presentation.
Twitter 101 for Twitter Noobs
Twitter 101 for Twitter Noobs: Key steps to get started including a few essential applications
Make an Impact vs. an Impression
I recently had the pleasure of seeing Dr. Rick Rigsby speak and I was very moved by his message. I also thought about how this applies to personal branding and how we represent ourselves on social media. Many of us are consumed by the need to impress others as compared to making an impact in [...]
You have been Google’d – The Age of the Brandividual.
10 Ways to Improve Your Personal Brand Online
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