Could Social Media Have Saved Blockbuster’s Fate?

On September 16, 2009, in Customer Experience, Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

Blockbuster announced yesterday that due to continued competition and economic conditions, they are considering closing 960 stores leaving 3,440 open. Was it the Innovator’s Dilemma and could social media have helped?

Why Would TV Viewers Surf The Web Simultaneously?

On September 14, 2009, in advertising, Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

Nielsen just published a study stating that 57% of TV Viewers use the web simultaneously. Why is this and what are the implications?

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Social Media Club Dallas is Back!

On September 3, 2009, in Social Media Club Dallas, Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

I am really excited to participate and help lead the relaunch of the Social Media Club Dallas. With the brand name and national recognition of the Social Media Club founded by @KristieWells and @ChrisHeuer out of California, it is the right time to make this a lasting institution in the Dallas Metroplex.

Why Branding Is Important – A Primer on Brand Equity

On July 15, 2009, in Personal Branding, Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

With all the discussions taking place about how social media can help companies drive awareness of their brand, I thought I would revisit some background on branding and why it’s so critical. Not only is social media marketing valuable for awareness, but the fact that you are participating in this medium also says something about […]

8 Ways To Use Word of Mouth Marketing For Personal Branding

On July 7, 2009, in Facebook, LinkedIn, Social Media Marketing, Twitter, by Mike D. Merrill (@mikedmerrill)

Word of Mouth is the outcome of giving people something of value to share and desire to want to tell others. How are you leveraging to build your personal brand?