Great Customer Loyalty Programs – American Airlines, Hilton, and Hertz

On July 1, 2009, in Customer Experience, by Mike D. Merrill (@mikedmerrill)

How many of us have signed up for customer loyalty programs only to find out they really did not provide as much value as we had expected? Recently I was able to put my travel related customer loyalty programs to the test and I was extremely impressed. When I was a sales and marketing manager for Dell, […]

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