Today Baskin-Robbins is running their 31 Cent Scoop Night to Benefit the National Fallen Firefighters Foundation. I discovered this campaign last week on Twitter and have been impressed by the level of full integration across multiple channels. As a marketer and social media enthusiast, I’m always looking for ways to demonstrate what a well orchestrated [...]
Why Would TV Viewers Surf The Web Simultaneously?
Nielsen just published a study stating that 57% of TV Viewers use the web simultaneously. Why is this and what are the implications?
A few weeks ago there was some discussion on Twitter about how to share valuable content you find on the web or in blogs. Many folks are pasting titles and URLs or using the TweetMeme buttons on blogs to share posts. This can take up a large amount of time, just as Digg and social bookmarking [...]
How To Create a Facebook Username on your own domain
With the whirlwind of stories this week surrounding Facebook Usernames, I figured I would add my 2 cents to the discussions taking place. Of course, I will still login tonight at 11pm Central to reserve my username, if it’s still available. If anything so that I have it. However, after reading @anildash’s post chronicling the the future of Facebook Usernames, I thought [...]
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