Baskin-Robbins Ice Cream Social on Twitter and Facebook

On April 28, 2010, in Facebook, Social Media Marketing, Twitter, by Mike D. Merrill (@mikedmerrill)

Today Baskin-Robbins is running their 31 Cent Scoop Night to Benefit the National Fallen Firefighters Foundation. I discovered this campaign last week on Twitter and have been impressed by the level of full integration across multiple channels. As a marketer and social media enthusiast, I’m always looking for ways to demonstrate what a well orchestrated [...]

New LinkedIn Feature Allows You to Follow Company Profile

On April 26, 2010, in LinkedIn, Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

As I was going through business cards Sunday inviting people to connect, I noticed LinkedIn had recently added a new feature. The “Follow company” capability allows you to follow all of the updates to a company profile. Since I have a Business account, I’m not sure whether this is a free feature or not. However, [...]

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What to Share on Twitter

On April 19, 2010, in Social Media Marketing, Twitter, by Mike D. Merrill (@mikedmerrill)

The 80/20 Rule of Twitter Basically the premise of this is 80% of the time you should be talking about someone other than yourself or your business. The other 20% is you sharing your own content. When I look at a business new to Twitter I often discover they are primarily sharing their own content [...]

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Thank You For Laying Me Off – How Social Media Changed My Life

On March 31, 2010, in Goal Setting, Inspiration, Personal Branding, Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

It was February 9th, 2009. I arrived to work early that Monday morning to plan my week and get a jump on what was already a challenging sales quarter. Then around 8:15am an email came across my inbox from the CEO announcing an 8% layoff. Surely, the folks who were going to be let go [...]

 

10 Reasons Why Having a Personal Domain Name Is Essential

On February 9, 2010, in Personal Branding, by Mike D. Merrill (@mikedmerrill)

I have had my own domain name of http://www.mikemerrill.com for over 10 years now. I initially secured it as a place to host my resume and as a unique way to differentiate myself when applying to business schools. Moreover, it provided the opportunity to brand my name with every email I sent. Oftentimes people would [...]

 

Greenz Offers New Low Calorie Meal Options

On February 1, 2010, in Restaurant Review, by Mike D. Merrill (@mikedmerrill)

As someone who started the new year with the goal to lose weight, I’m always looking for new ways to lower my calorie intake. That’s why I was excited when Greenz asked me to sample their new Wellness Program they launched this year. I realized back in 2003 when I ran my first marathon that [...]

 

13 Ways Businesses Can Leverage Foursquare and Gowalla

On January 18, 2010, in Uncategorized, by Mike D. Merrill (@mikedmerrill)

Hello, my name is Mike Merrill and I’m addicted to location-based apps. The first step is to admit you have a problem. While the gaming aspect can be appealing, what’s keeping me up at night are the innovative ways companies will be able to take advantage of Foursquare and Gowalla to reward influencers and loyal fans. [...]

 

Buy Local – The Power of Location-Based Applications

On January 5, 2010, in Uncategorized, by Mike D. Merrill (@mikedmerrill)

As I was driving into work today I heard a story on NPR (KERA) about how Farmers Branch, TX is promoting their Buy the Branch program to help keep taxes low. One of the gentleman they interviewed talked about how they are developing a retail database of all the Farmer’s Branch retail services available. First, [...]

 

Goal Setting – What Story Do You Want To Tell?

On December 21, 2009, in Goal Setting, by Mike D. Merrill (@mikedmerrill)

This time of year many of us are looking back at 2009 and are reflecting on how we did against our goals we defined in late 2008 or early 2009. I am personally full of hope for 2010 and I heard this question Sunday morning in church that reminded me about why we set goals to [...]

 

New Mexico Tourism Is Ripe for Social Media Growth

On November 29, 2009, in Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

Like many folks, we don’t often appreciate where we came from until we move away. I left New Mexico, less than 30 days after graduating with my undergraduate degree. Lately, I have really come to appreciate the beauty and diversity of New Mexico. I look forward to spending several weeks over Christmas in Albuquerque every [...]