@GameStop Overreacts to Employee Planking By Firing Them

On September 6, 2011, in Uncategorized, by Mike D. Merrill (@mikedmerrill)

GameStop has recently received quite a bit of press for firing employee John Mazzocchi for planking in a GameStop retail store and posting photos and comments on Twitter. While I don’t doubt they have the authority to terminate employees for violating their existing social media policy, the question is should they have. For a gaming company […]


13 Ways Businesses Can Leverage Foursquare and Gowalla

On January 18, 2010, in Uncategorized, by Mike D. Merrill (@mikedmerrill)

Hello, my name is Mike Merrill and I’m addicted to location-based apps. The first step is to admit you have a problem. While the gaming aspect can be appealing, what’s keeping me up at night are the innovative ways companies will be able to take advantage of Foursquare and Gowalla to reward influencers and loyal fans. […]


Buy Local – The Power of Location-Based Applications

On January 5, 2010, in Uncategorized, by Mike D. Merrill (@mikedmerrill)

As I was driving into work today I heard a story on NPR (KERA) about how Farmers Branch, TX is promoting their Buy the Branch program to help keep taxes low. One of the gentleman they interviewed talked about how they are developing a retail database of all the Farmer’s Branch retail services available. First, […]


Social Media Engagement Correlates to Financial Performance

On September 29, 2009, in Uncategorized, by Mike D. Merrill (@mikedmerrill)

This past week I had the pleasure of participating in the PR Newswire panel as well kick off the Social Media Club Dallas event. At both events, the question of ROI came up.

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