Social Media and Cheating Interview on NBC

On June 13, 2011, in Facebook, Social Media Marketing, Twitter, by Mike D. Merrill (@mikedmerrill)

There is no hiding the fact that I am passionate about the power of social media to transform how businesses and consumers communicate. That’s why I was pretty excited Friday night to participate in NBC 5′s Nightly News Nonstop Nightly show at 6:30pm with Jane McGarry. It was great to see “how the sausage gets made” inside [...]

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Coca-Cola Checks In with Facebook via RFID

On August 24, 2010, in advertising, Branding, Facebook, Twitter, by Mike D. Merrill (@mikedmerrill)

It’s been exactly 100 days since I’ve blogged as I’ve been tied up with a new marketing role at ReachLocal. After seeing this video I had to share and applaud Publicis E-dologic for a pain-free way to integrate social sharing with Facebook. Coca Cola – The Real Life Like – (2010) Israel Talk about connecting [...]

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Baskin-Robbins Ice Cream Social on Twitter and Facebook

On April 28, 2010, in Facebook, Social Media Marketing, Twitter, by Mike D. Merrill (@mikedmerrill)

Today Baskin-Robbins is running their 31 Cent Scoop Night to Benefit the National Fallen Firefighters Foundation. I discovered this campaign last week on Twitter and have been impressed by the level of full integration across multiple channels. As a marketer and social media enthusiast, I’m always looking for ways to demonstrate what a well orchestrated [...]

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What to Share on Twitter

On April 19, 2010, in Social Media Marketing, Twitter, by Mike D. Merrill (@mikedmerrill)

The 80/20 Rule of Twitter Basically the premise of this is 80% of the time you should be talking about someone other than yourself or your business. The other 20% is you sharing your own content. When I look at a business new to Twitter I often discover they are primarily sharing their own content [...]

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Social Media is Making Customer Service Human

On November 23, 2009, in Customer Experience, Twitter, by Mike D. Merrill (@mikedmerrill)

This past Friday morning started out discouraging after a very large GoToMeeting I had planned would not allow my customer to log in. This was a first meeting after an email invitation to discuss what we have done for clients such as ING, BCBS, Aegon, and Hub International. Now I have been using web conferencing services like [...]

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Smashburger is the Best Burger in Dallas

On November 17, 2009, in Branding, Customer Experience, Twitter, by Mike D. Merrill (@mikedmerrill)

A good friend of mind Greg Finch @nodebtu invited me to the Sneak Peak of Smashburger’s grand opening in Addison, TX Tuesday night. As a burger lover and carnivore, I immediately decided to hit the internet to see what fans had to say. What was more surprising was how well the company was leveraging social [...]

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Using Google Reader and TwitterFeed to Build Your Personal Brand on Twitter

On July 29, 2009, in Facebook, LinkedIn, Twitter, by Mike D. Merrill (@mikedmerrill)

A few weeks ago there was some discussion on Twitter about how to share valuable content you find on the web or in blogs. Many folks are pasting titles and URLs or using the TweetMeme buttons on blogs to share posts. This can take up a large amount of time, just as Digg and social bookmarking [...]

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8 Ways To Use Word of Mouth Marketing For Personal Branding

On July 7, 2009, in Facebook, LinkedIn, Social Media Marketing, Twitter, by Mike D. Merrill (@mikedmerrill)

Word of Mouth is the outcome of giving people something of value to share and desire to want to tell others. How are you leveraging to build your personal brand?

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Using Google to Find Twitter Tweeple

On May 13, 2009, in Twitter, by Mike D. Merrill (@mikedmerrill)

Great tip to leverage Google site search to find specific followers on Twitter by searching Bio and Location.

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Twitter 101 for Twitter Noobs

On May 8, 2009, in Twitter, by Mike D. Merrill (@mikedmerrill)

Twitter 101 for Twitter Noobs: Key steps to get started including a few essential applications

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