Why Would TV Viewers Surf The Web Simultaneously?

On September 14, 2009, in advertising, Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

Nielsen just published a study stating that 57% of TV Viewers use the web simultaneously. Why is this and what are the implications?

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Social Media Club Dallas is Back!

On September 3, 2009, in Social Media Club Dallas, Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

I am really excited to participate and help lead the relaunch of the Social Media Club Dallas. With the brand name and national recognition of the Social Media Club founded by @KristieWells and @ChrisHeuer out of California, it is the right time to make this a lasting institution in the Dallas Metroplex.

Why Every Employee is a Salesperson – The Power of Social Media

On July 27, 2009, in Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

Should employees be expected to leverage their own social networks to promote their company? This article discusses potential ways employees could help generate word of mouth for their employer.

Why Branding Is Important – A Primer on Brand Equity

On July 15, 2009, in Personal Branding, Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

With all the discussions taking place about how social media can help companies drive awareness of their brand, I thought I would revisit some background on branding and why it’s so critical. Not only is social media marketing valuable for awareness, but the fact that you are participating in this medium also says something about […]

8 Ways To Use Word of Mouth Marketing For Personal Branding

On July 7, 2009, in Facebook, LinkedIn, Social Media Marketing, Twitter, by Mike D. Merrill (@mikedmerrill)

Word of Mouth is the outcome of giving people something of value to share and desire to want to tell others. How are you leveraging to build your personal brand?

How To Create a Facebook Username on your own domain

On June 12, 2009, in Facebook, Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

With the whirlwind of stories this week surrounding Facebook Usernames, I figured I would add my 2 cents to the discussions taking place. Of course, I will still login tonight at 11pm Central to reserve my username, if it’s still available. If anything so that I have it. However, after reading @anildash’s post chronicling the the future of Facebook Usernames, I thought […]

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Leveraging Social Media to Build Your Personal Brand

On May 20, 2009, in Personal Branding, Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

Monday night I was fortunate to present on Personal Branding at the DFW Social Media Marketing Meetup. Attached is the presentation.

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5 Ways to Put the Sizzle into your Marketing!

On April 30, 2009, in Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

5 Ways to Put the Sizzle into your Marketing. How are you creating sizzle in your marketing campaigns? What are you doing to make your customers crave just a sample of what you have to offer and come clamoring back for more. Ken Blanchard would call this Raving Fans. Tom Peters dubbed it the Pursuit of Wow.

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