I had the pleasure of speaking at the Driving Sales Executive Summit last week about how car dealerships can identify and leverage local influencers to build word of mouth. Having participated in several of these extended test drives, I think it’s a great opportunity to reach a new audience. Additionally, I believe often times small [...]
There is no hiding the fact that I am passionate about the power of social media to transform how businesses and consumers communicate. That’s why I was pretty excited Friday night to participate in NBC 5′s Nightly News Nonstop Nightly show at 6:30pm with Jane McGarry. It was great to see “how the sausage gets made” inside [...]
Today Baskin-Robbins is running their 31 Cent Scoop Night to Benefit the National Fallen Firefighters Foundation. I discovered this campaign last week on Twitter and have been impressed by the level of full integration across multiple channels. As a marketer and social media enthusiast, I’m always looking for ways to demonstrate what a well orchestrated [...]
The 80/20 Rule of Twitter Basically the premise of this is 80% of the time you should be talking about someone other than yourself or your business. The other 20% is you sharing your own content. When I look at a business new to Twitter I often discover they are primarily sharing their own content [...]
It was February 9th, 2009. I arrived to work early that Monday morning to plan my week and get a jump on what was already a challenging sales quarter. Then around 8:15am an email came across my inbox from the CEO announcing an 8% layoff. Surely, the folks who were going to be let go [...]
Like many folks, we don’t often appreciate where we came from until we move away. I left New Mexico, less than 30 days after graduating with my undergraduate degree. Lately, I have really come to appreciate the beauty and diversity of New Mexico. I look forward to spending several weeks over Christmas in Albuquerque every [...]
It’s amazing how many blog post ideas originate out of a great sermon at church, a conference, or a personal development book. As I was sitting in church this past Sunday at Grace Community Church, I couldn’t help but see the parallels in Pastor George’s sermon to social media. The background for the topic was [...]
As I was prepping to interview someone a while back it dawned on me how powerful social media is as a research tool. With more and more people and companies connecting to social media everyday, it’s creating a whole new level of transparency.
Blockbuster announced yesterday that due to continued competition and economic conditions, they are considering closing 960 stores leaving 3,440 open. Was it the Innovator’s Dilemma and could social media have helped?