Selling on Value: What Does the Solution Allow You to Do?

On November 25, 2012, in Marketing, by Mike D. Merrill (@mikedmerrill)

It’s Not About the Features Best Buy has been running a series of new commercials that showcase how technology gifts have helped customers create or invent something unique. While I recognize the business challenges of Best Buy, I like their approach to these ads. By focusing on the outcome of using the product and not […]