Coca-Cola Checks In with Facebook via RFID

On August 24, 2010, in advertising, Branding, Facebook, Twitter, by Mike D. Merrill (@mikedmerrill)

It’s been exactly 100 days since I’ve blogged as I’ve been tied up with a new marketing role at ReachLocal. After seeing this video I had to share and applaud Publicis E-dologic for a pain-free way to integrate social sharing with Facebook. Coca Cola – The Real Life Like – (2010) Israel Talk about connecting […]


Paciugo Launches 4 New Gelato Flavors including one with Bacon

On May 17, 2010, in Branding, Customer Experience, by Mike D. Merrill (@mikedmerrill)

Paciugo is launching 4 new flavors in May including one with Bacon. I was excited to interview the co-founder of the local Dallas business with 43 locations and a talkable brand.

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Smashburger is the Best Burger in Dallas

On November 17, 2009, in Branding, Customer Experience, Twitter, by Mike D. Merrill (@mikedmerrill)

A good friend of mind Greg Finch @nodebtu invited me to the Sneak Peak of Smashburger’s grand opening in Addison, TX Tuesday night. As a burger lover and carnivore, I immediately decided to hit the internet to see what fans had to say. What was more surprising was how well the company was leveraging social […]


4 Enhancements to iTunes and iPhone

On October 14, 2009, in Apple, Branding, by Mike D. Merrill (@mikedmerrill)

In my so called digital life I have come to love my iPhone and iTunes. I hope to make the leap to a MacBook Pro soon. Lately, there are a few enhancements that would definitely improve the user experience and make money for Apple at the same time. Some of these have been blogged about already, […]


Digital Marketing Trends with BrandDigital

On September 21, 2009, in Book Reviews, Branding, by Mike D. Merrill (@mikedmerrill)

I had some time to kill this past Saturday as my 14 year old daughter was “cruisin” the mall with her friends. As I continue to seek out great books on social media, digital marketing and branding, there is no shortage of great reads hitting bookstores. While at Barnes & Noble,  I came upon a bright yellow […]