Coca-Cola Checks In with Facebook via RFID

On August 24, 2010, in advertising, Branding, Facebook, Twitter, by Mike D. Merrill (@mikedmerrill)

It’s been exactly 100 days since I’ve blogged as I’ve been tied up with a new marketing role at ReachLocal. After seeing this video I had to share and applaud Publicis E-dologic for a pain-free way to integrate social sharing with Facebook. Coca Cola – The Real Life Like – (2010) Israel Talk about connecting [...]

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Why Would TV Viewers Surf The Web Simultaneously?

On September 14, 2009, in advertising, Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

Nielsen just published a study stating that 57% of TV Viewers use the web simultaneously. Why is this and what are the implications?

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The Art of Client Service, by Robert Solomon – Book Review

On July 20, 2009, in advertising, Book Reviews, Customer Experience, Inspiration, by Mike D. Merrill (@mikedmerrill)

This past weekend I had a chance to read Robert Solomon’s “The Art of Client Service, 58 Things Every Advertising & Marketing Professional Should Know”. As a sales and marketing professional, I am always looking for good books to help educate, inspire, and motivate. Furthermore, with a direct marketing background and experience managing and interacting with [...]

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