I’m excited to announce I’ll be joining Salesforce.com ExactTarget Marketing Cloud as an Enterprise Account Executive based in Dallas. I’ll be responsible for evangelizing the Marketing Cloud portfolio and bringing in new accounts. As a digital strategist there is no better time to be selling to CMOs and digital marketers. One of the reasons I’m passionate and excited about the ExactTarget Marketing Cloud is it delivers on the promise of developing richer relationships with customers and allows companies to personalize those experiences ultimately to the channel preference by customer.
No longer is marketing just about demand generation, transactional email and direct marketing. With new digital marketing innovations we can finally allow marketers to create 1:1 campaigns like never before providing a deeper level of engagement between companies and the people they serve. More importantly we can do so across a myriad of channels such as email, social, mobile, and web.
All of this big data from customers can be used in mapping out marketing automation like never before. The ExactTarget Marketing Cloud is a new way to build, personalize and automate 1:1 marketing campaigns so you can connect to your customers and deliver the right messages to the right person at the right time. All with the promise of building a single view of your customers with data from anywhere.
As a former sales rep for Dell and NetApp I’m excited to get back in front of customers. I’ve always enjoyed the consultative side of sales and given the suite of products this should offer a great opportunity to learn about numerous industries and get to know more folks here in Dallas.
Mike D. Merrill (@mikedmerrill)
Mike Merrill is Professional Speaker, Digital Strategist and Passionate about Business Growth and Product. He serves as an Enterprise Account Executive for Salesforce ExactTarget Marketing Cloud. Mike also found the Social Media Club of Dallas.