Selling on Value: What Does the Solution Allow You to Do?

On November 25, 2012, in Marketing, by Mike D. Merrill (@mikedmerrill)

It’s Not About the Features Best Buy has been running a series of new commercials that showcase how technology gifts have helped customers create or invent something unique. While I recognize the business challenges of Best Buy, I like their approach to these ads. By focusing on the outcome of using the product and not […]


How to Identify and Leverage Local Influencers

On November 2, 2012, in Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

I had the pleasure of speaking at the Driving Sales Executive Summit last week about how car dealerships can identify and leverage local influencers to build word of mouth. Having participated in several of these extended test drives, I think it’s a great opportunity to reach a new audience. Additionally, I believe often times small […]