GameStop has recently received quite a bit of press for firing employee John Mazzocchi for planking in a GameStop retail store and posting photos and comments on Twitter. While I don’t doubt they have the authority to terminate employees for violating their existing social media policy, the question is should they have. For a gaming company it would seem practical jokes and Internet memes could only help to get customers to engage with this well known brand. And yes, I recognize the safety issues here.
On Friday afternoon I had a twitter chat about this with Brian Cuban, Dawn Hensley and Will Staney. For those of you still wondering the value of Twitter, let the below twitter discussion from Storify document the conversation (couldn’t get embed to work at all).
Would love to hear your thoughts in the comments below as well.