Coca-Cola Checks In with Facebook via RFID

On August 24, 2010, in advertising, Branding, Facebook, Twitter, by Mike D. Merrill (@mikedmerrill)

It’s been exactly 100 days since I’ve blogged as I’ve been tied up with a new marketing role at ReachLocal. After seeing this video I had to share and applaud Publicis E-dologic for a pain-free way to integrate social sharing with Facebook.

Talk about connecting the real world with your social graph. I can see this integrated with events in the future but while Facebook is great for this age group, Twitter would be a better fit for professional events since many folks may not want to litter their Facebook stream with all these posts.

Why This Facebook Integration Rocks

Not only is Coca-Cola playing into the dominance and role Facebook plays in our lives, but they are also providing an incentive to engage with the brand. By  enabling an easy way to share where you are and what you are doing with a users social graph Coca-Cola should have seen  a tremendous number of impressions. Big question is how much did this cost?

How could it be improved for other events?

  1. Send a push notification to the user to comment on the “like” or photo that was tagged
  2. Leverage Facebook Places to check folks in
  3. Give the user the option to publish to Twitter as well

Original post on

What do you think? Would you leverage something like this at say SXSW if it automatically allowed you to check into Facebook, Foursquare or Gowalla?