New Mexico Tourism Is Ripe for Social Media Growth

On November 29, 2009, in Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

Like many folks, we don’t often appreciate where we came from until we move away. I left New Mexico, less than 30 days after graduating with my undergraduate degree. Lately, I have really come to appreciate the beauty and diversity of New Mexico. I look forward to spending several weeks over Christmas in Albuquerque every year there. It’s also interesting to note how many entrepreneurs there are in the state which creates a unique business culture.

I recently spoke to the Tourism Association of New Mexico and was reminded of how critical social media and video are to spreading the word about the various adventures waiting for tourists to discover. While a website is a great home base, destination businesses need to leverage the power of peer reviews via social media to generate more awareness of their unique destinations. Site such as Flickr, YouTube, Facebook, Twitter, etc., offer great opportunities to let your fans engage with your destination and create and share content. Don’t overlook opportunities for your biggest fans to write reviews on TripAdvisor, Yelp, etc to help drive your business.

Here’s a great example of a persuasive video from the Albuquerque Convention and Visitor’s Bureau produced and created Steve McKee and his team at McKee Wallwork Cleveland.

If you have seen other great examples, please comment below.

 
  • Jeremy Rissi

    Hi Mike and readers – here's an interesting site that combines video creation with distribution tracking and a call to action for the potential customer: http://www.shopwatchbuy.com

    It's free to try and may be useful for those doing online promotion using video.

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  • http://twitter.com/communityguru Aaron Bollinger

    There is a LOT of room for more improvement on States' Visitor Bureau sites and their 2010 efforts should focus on social media.

  • http://twitter.com/communityguru Aaron Bollinger

    There is a LOT of room for more improvement on States' Visitor Bureau sites and their 2010 efforts should focus on social media.

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