Like many folks, we don’t often appreciate where we came from until we move away. I left New Mexico, less than 30 days after graduating with my undergraduate degree. Lately, I have really come to appreciate the beauty and diversity of New Mexico. I look forward to spending several weeks over Christmas in Albuquerque every year there. It’s also interesting to note how many entrepreneurs there are in the state which creates a unique business culture.
I recently spoke to the Tourism Association of New Mexico and was reminded of how critical social media and video are to spreading the word about the various adventures waiting for tourists to discover. While a website is a great home base, destination businesses need to leverage the power of peer reviews via social media to generate more awareness of their unique destinations. Site such as Flickr, YouTube, Facebook, Twitter, etc., offer great opportunities to let your fans engage with your destination and create and share content. Don’t overlook opportunities for your biggest fans to write reviews on TripAdvisor, Yelp, etc to help drive your business.
If you have seen other great examples, please comment below.
Mike D. Merrill (@mikedmerrill)
Mike Merrill is Professional Speaker, Digital Strategist and Passionate about Business Growth and Product. He serves as an Enterprise Account Executive for Salesforce ExactTarget Marketing Cloud. Mike also found the Social Media Club of Dallas.