Social Media Engagement Correlates to Financial Performance

On September 29, 2009, in Uncategorized, by Mike D. Merrill (@mikedmerrill)

This past week I had the pleasure of participating in the PR Newswire panel as well kick off the Social Media Club Dallas event. At both events, the question of ROI came up.

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Digital Marketing Trends with BrandDigital

On September 21, 2009, in Book Reviews, Branding, by Mike D. Merrill (@mikedmerrill)

I had some time to kill this past Saturday as my 14 year old daughter was “cruisin” the mall with her friends. As I continue to seek out great books on social media, digital marketing and branding, there is no shortage of great reads hitting bookstores. While at Barnes & Noble,  I came upon a bright yellow […]

Social Media Transparency Makes the World a Better Place!

On September 17, 2009, in Inspiration, Personal Branding, Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

As I was prepping to interview someone a while back it dawned on me how powerful social media is as a research tool. With more and more people and companies connecting to social media everyday, it’s creating a whole new level of transparency.

Could Social Media Have Saved Blockbuster’s Fate?

On September 16, 2009, in Customer Experience, Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

Blockbuster announced yesterday that due to continued competition and economic conditions, they are considering closing 960 stores leaving 3,440 open. Was it the Innovator’s Dilemma and could social media have helped?

Why Would TV Viewers Surf The Web Simultaneously?

On September 14, 2009, in advertising, Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

Nielsen just published a study stating that 57% of TV Viewers use the web simultaneously. Why is this and what are the implications?

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Social Media Club Dallas is Back!

On September 3, 2009, in Social Media Club Dallas, Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

I am really excited to participate and help lead the relaunch of the Social Media Club Dallas. With the brand name and national recognition of the Social Media Club founded by @KristieWells and @ChrisHeuer out of California, it is the right time to make this a lasting institution in the Dallas Metroplex.