This past week I had the pleasure of participating in the PR Newswire panel as well kick off the Social Media Club Dallas event. At both events, the question of ROI came up.
I had some time to kill this past Saturday as my 14 year old daughter was “cruisin” the mall with her friends. As I continue to seek out great books on social media, digital marketing and branding, there is no shortage of great reads hitting bookstores. While at Barnes & Noble, I came upon a bright yellow [...]
As I was prepping to interview someone a while back it dawned on me how powerful social media is as a research tool. With more and more people and companies connecting to social media everyday, it’s creating a whole new level of transparency.
Blockbuster announced yesterday that due to continued competition and economic conditions, they are considering closing 960 stores leaving 3,440 open. Was it the Innovator’s Dilemma and could social media have helped?
I am really excited to participate and help lead the relaunch of the Social Media Club Dallas. With the brand name and national recognition of the Social Media Club founded by @KristieWells and @ChrisHeuer out of California, it is the right time to make this a lasting institution in the Dallas Metroplex.