Comments on: Why Every Employee is a Salesperson – The Power of Social Media http://mikemerrill.com/2009/07/why-every-employee-is-a-salesperson-the-power-of-social-media/ Thoughts on Social Media, Marketing and Technology Tue, 07 Sep 2010 01:21:00 +0000 hourly 1 http://wordpress.org/?v=abc By: Who Wants a Hug? http://mikemerrill.com/2009/07/why-every-employee-is-a-salesperson-the-power-of-social-media/comment-page-1/#comment-606 Who Wants a Hug? Mon, 09 Nov 2009 13:46:45 +0000 http://mikemerrill.com/?p=328#comment-606 [...] http://mikemerrill.com/2009/07/why-every-employee-is-a-salesperson-the-power-of-social-med... [...] [...] http://mikemerrill.com/2009/07/why-every-employee-is-a-salesperson-the-power-of-social-med... [...]

]]> By: Mike D. Merrill (@mikedmerrill) http://mikemerrill.com/2009/07/why-every-employee-is-a-salesperson-the-power-of-social-media/comment-page-1/#comment-316 Mike D. Merrill (@mikedmerrill) Tue, 28 Jul 2009 17:25:40 +0000 http://mikemerrill.com/?p=328#comment-316 Thanks to all of you for commenting. I agree it's up the employees to decide whether they want to do this and folks shouldn't be penalized for not doing it either. Imagine if you could get your distributors and resellers to repurpose your content more easily vs. having to create their own email and direct mail campaigns. Mike Thanks to all of you for commenting. I agree it’s up the employees to decide whether they want to do this and folks shouldn’t be penalized for not doing it either.

Imagine if you could get your distributors and resellers to repurpose your content more easily vs. having to create their own email and direct mail campaigns.

Mike

]]> By: mikedmerrill http://mikemerrill.com/2009/07/why-every-employee-is-a-salesperson-the-power-of-social-media/comment-page-1/#comment-1161 mikedmerrill Tue, 28 Jul 2009 17:25:00 +0000 http://mikemerrill.com/?p=328#comment-1161 Thanks to all of you for commenting. I agree it's up the employees to decide whether they want to do this and folks shouldn't be penalized for not doing it either. Imagine if you could get your distributors and resellers to repurpose your content more easily vs. having to create their own email and direct mail campaigns. Mike Thanks to all of you for commenting. I agree it’s up the employees to decide whether they want to do this and folks shouldn’t be penalized for not doing it either.

Imagine if you could get your distributors and resellers to repurpose your content more easily vs. having to create their own email and direct mail campaigns.

Mike

]]> By: Colin Alsheimer http://mikemerrill.com/2009/07/why-every-employee-is-a-salesperson-the-power-of-social-media/comment-page-1/#comment-313 Colin Alsheimer Tue, 28 Jul 2009 15:23:54 +0000 http://mikemerrill.com/?p=328#comment-313 Great post Mike! It's true, in today's economy, and with the increased use of social media for communication and networking, EVERYONE in the company is in sales. As you mentioned in your post, not everyone should be responsible for bringing in sales, but each employee has a personal network that can be an incredible resource. A smart company will realize this, and take steps to effectively (and smartly) leverage the aggregate power of each employee's personal network to bring in new customers. As the saying goes - people do business with people they know. Great post Mike! It’s true, in today’s economy, and with the increased use of social media for communication and networking, EVERYONE in the company is in sales. As you mentioned in your post, not everyone should be responsible for bringing in sales, but each employee has a personal network that can be an incredible resource.

A smart company will realize this, and take steps to effectively (and smartly) leverage the aggregate power of each employee’s personal network to bring in new customers. As the saying goes – people do business with people they know.

]]> By: Colin Alsheimer http://mikemerrill.com/2009/07/why-every-employee-is-a-salesperson-the-power-of-social-media/comment-page-1/#comment-1160 Colin Alsheimer Tue, 28 Jul 2009 15:23:00 +0000 http://mikemerrill.com/?p=328#comment-1160 Great post Mike! It's true, in today's economy, and with the increased use of social media for communication and networking, EVERYONE in the company is in sales. As you mentioned in your post, not everyone should be responsible for bringing in sales, but each employee has a personal network that can be an incredible resource. A smart company will realize this, and take steps to effectively (and smartly) leverage the aggregate power of each employee's personal network to bring in new customers. As the saying goes - people do business with people they know. Great post Mike! It’s true, in today’s economy, and with the increased use of social media for communication and networking, EVERYONE in the company is in sales. As you mentioned in your post, not everyone should be responsible for bringing in sales, but each employee has a personal network that can be an incredible resource.

A smart company will realize this, and take steps to effectively (and smartly) leverage the aggregate power of each employee’s personal network to bring in new customers. As the saying goes – people do business with people they know.

]]> By: Laurie Shook http://mikemerrill.com/2009/07/why-every-employee-is-a-salesperson-the-power-of-social-media/comment-page-1/#comment-312 Laurie Shook Tue, 28 Jul 2009 15:14:44 +0000 http://mikemerrill.com/?p=328#comment-312 Well said. I agree that the examples given are excellent topics for employees to share. However, I would encourage any company that proactively encourages social media also include guidance on what NOT to do. For example, constant retweeting of competitor's bad news can look a bit mean-spirited. Also, I think corporations need to be completely clear that this is a voluntary activity for employees who CHOOSE to participate. If there's too much arm-twisting or the enthusiasm isn't genuine, it is apt to be detected by the reader. It's all about transparency, after all! Well said. I agree that the examples given are excellent topics for employees to share. However, I would encourage any company that proactively encourages social media also include guidance on what NOT to do. For example, constant retweeting of competitor’s bad news can look a bit mean-spirited.

Also, I think corporations need to be completely clear that this is a voluntary activity for employees who CHOOSE to participate. If there’s too much arm-twisting or the enthusiasm isn’t genuine, it is apt to be detected by the reader. It’s all about transparency, after all!

]]> By: Laurie Shook http://mikemerrill.com/2009/07/why-every-employee-is-a-salesperson-the-power-of-social-media/comment-page-1/#comment-1159 Laurie Shook Tue, 28 Jul 2009 15:14:00 +0000 http://mikemerrill.com/?p=328#comment-1159 Well said. I agree that the examples given are excellent topics for employees to share. However, I would encourage any company that proactively encourages social media also include guidance on what NOT to do. For example, constant retweeting of competitor's bad news can look a bit mean-spirited. Also, I think corporations need to be completely clear that this is a voluntary activity for employees who CHOOSE to participate. If there's too much arm-twisting or the enthusiasm isn't genuine, it is apt to be detected by the reader. It's all about transparency, after all! Well said. I agree that the examples given are excellent topics for employees to share. However, I would encourage any company that proactively encourages social media also include guidance on what NOT to do. For example, constant retweeting of competitor’s bad news can look a bit mean-spirited.

Also, I think corporations need to be completely clear that this is a voluntary activity for employees who CHOOSE to participate. If there’s too much arm-twisting or the enthusiasm isn’t genuine, it is apt to be detected by the reader. It’s all about transparency, after all!

]]> By: John McTigue http://mikemerrill.com/2009/07/why-every-employee-is-a-salesperson-the-power-of-social-media/comment-page-1/#comment-311 John McTigue Tue, 28 Jul 2009 14:57:38 +0000 http://mikemerrill.com/?p=328#comment-311 True, there are lost of reasons employees should be blogging, tweeting and posting comments for their businesses, but the question of which employees is a sticky one for most CEO's. There's the trust factor - i.e. which ones can be trusted to not saying anything damaging towards the company or its clients. There's the quality factor - which ones know the products and services well enough to answer questions accurately. There's the official factor - which ones are empowered to make announcements and "speak" for the company. All of this needs to be considered in a social media strategy and policy. It just takes one screw-up to completely disable the company's social media initiatives. Careful planning and choice of spokespeople can go a long way towards preventing trouble. .-= John McTigue´s last blog ..<a href="http://kunocreative.com/RSSRetrieve.aspx?ID=2792&A=Link&ObjectID=70987&ObjectType=56&O=http%253a%252f%252fkunocreative.com%252fBlogRetrieve.aspx%253fBlogID%253d2218%2526PostID%253d70987" rel="nofollow">Something I learned today about buying stock content/template site hurting SEO.</a> =-. True, there are lost of reasons employees should be blogging, tweeting and posting comments for their businesses, but the question of which employees is a sticky one for most CEO’s. There’s the trust factor – i.e. which ones can be trusted to not saying anything damaging towards the company or its clients. There’s the quality factor – which ones know the products and services well enough to answer questions accurately. There’s the official factor – which ones are empowered to make announcements and “speak” for the company. All of this needs to be considered in a social media strategy and policy. It just takes one screw-up to completely disable the company’s social media initiatives. Careful planning and choice of spokespeople can go a long way towards preventing trouble.
.-= John McTigue´s last blog ..Something I learned today about buying stock content/template site hurting SEO. =-.

]]> By: John McTigue http://mikemerrill.com/2009/07/why-every-employee-is-a-salesperson-the-power-of-social-media/comment-page-1/#comment-1158 John McTigue Tue, 28 Jul 2009 14:57:00 +0000 http://mikemerrill.com/?p=328#comment-1158 True, there are lost of reasons employees should be blogging, tweeting and posting comments for their businesses, but the question of which employees is a sticky one for most CEO's. There's the trust factor - i.e. which ones can be trusted to not saying anything damaging towards the company or its clients. There's the quality factor - which ones know the products and services well enough to answer questions accurately. There's the official factor - which ones are empowered to make announcements and "speak" for the company. All of this needs to be considered in a social media strategy and policy. It just takes one screw-up to completely disable the company's social media initiatives. Careful planning and choice of spokespeople can go a long way towards preventing trouble. .-= John McTigue´s last blog ..<a href="http://kunocreative.com/RSSRetrieve.aspx?ID=2792&A=Link&ObjectID=70987&ObjectType=56&O=http%253a%252f%252fkunocreative.com%252fBlogRetrieve.aspx%253fBlogID%253d2218%2526PostID%253d70987" rel="nofollow">Something I learned today about buying stock content/template site hurting SEO.</a> =-. True, there are lost of reasons employees should be blogging, tweeting and posting comments for their businesses, but the question of which employees is a sticky one for most CEO’s. There’s the trust factor – i.e. which ones can be trusted to not saying anything damaging towards the company or its clients. There’s the quality factor – which ones know the products and services well enough to answer questions accurately. There’s the official factor – which ones are empowered to make announcements and “speak” for the company. All of this needs to be considered in a social media strategy and policy. It just takes one screw-up to completely disable the company’s social media initiatives. Careful planning and choice of spokespeople can go a long way towards preventing trouble.
.-= John McTigue´s last blog ..Something I learned today about buying stock content/template site hurting SEO. =-.

]]> By: Gillian Verga http://mikemerrill.com/2009/07/why-every-employee-is-a-salesperson-the-power-of-social-media/comment-page-1/#comment-310 Gillian Verga Tue, 28 Jul 2009 14:06:49 +0000 http://mikemerrill.com/?p=328#comment-310 Great points. One of the big differences between social media marketing and traditional marketing is that in social media, you're trying to get other people to talk about you. Why not employees as well as customers? Of course the best way to do this is have a product or service worth talking about. To get employees to talk about their company through social media, genuinely and of their own accord, you have to make employees true fans of the company, just as you're hoping to do with customers. .-= Gillian Verga´s last blog ..<a href="http://insightandingenuity.com/blog/2009/07/26/social-media-at-the-airport/" rel="nofollow">Fly Away - Social Media at the Airport</a> =-. Great points. One of the big differences between social media marketing and traditional marketing is that in social media, you’re trying to get other people to talk about you. Why not employees as well as customers?

Of course the best way to do this is have a product or service worth talking about. To get employees to talk about their company through social media, genuinely and of their own accord, you have to make employees true fans of the company, just as you’re hoping to do with customers.
.-= Gillian Verga´s last blog ..Fly Away – Social Media at the Airport =-.

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