Using Google Reader and TwitterFeed to Build Your Personal Brand on Twitter

On July 29, 2009, in Facebook, LinkedIn, Twitter, by Mike D. Merrill (@mikedmerrill)

A few weeks ago there was some discussion on Twitter about how to share valuable content you find on the web or in blogs. Many folks are pasting titles and URLs or using the TweetMeme buttons on blogs to share posts. This can take up a large amount of time, just as Digg and social bookmarking […]

Why Every Employee is a Salesperson – The Power of Social Media

On July 27, 2009, in Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

Should employees be expected to leverage their own social networks to promote their company? This article discusses potential ways employees could help generate word of mouth for their employer.

The Art of Client Service, by Robert Solomon – Book Review

On July 20, 2009, in advertising, Book Reviews, Customer Experience, Inspiration, by Mike D. Merrill (@mikedmerrill)

This past weekend I had a chance to read Robert Solomon’s “The Art of Client Service, 58 Things Every Advertising & Marketing Professional Should Know”. As a sales and marketing professional, I am always looking for good books to help educate, inspire, and motivate. Furthermore, with a direct marketing background and experience managing and interacting with […]

Why Branding Is Important – A Primer on Brand Equity

On July 15, 2009, in Personal Branding, Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

With all the discussions taking place about how social media can help companies drive awareness of their brand, I thought I would revisit some background on branding and why it’s so critical. Not only is social media marketing valuable for awareness, but the fact that you are participating in this medium also says something about […]

8 Ways To Use Word of Mouth Marketing For Personal Branding

On July 7, 2009, in Facebook, LinkedIn, Social Media Marketing, Twitter, by Mike D. Merrill (@mikedmerrill)

Word of Mouth is the outcome of giving people something of value to share and desire to want to tell others. How are you leveraging to build your personal brand?

Great Customer Loyalty Programs – American Airlines, Hilton, and Hertz

On July 1, 2009, in Customer Experience, by Mike D. Merrill (@mikedmerrill)

How many of us have signed up for customer loyalty programs only to find out they really did not provide as much value as we had expected? Recently I was able to put my travel related customer loyalty programs to the test and I was extremely impressed. When I was a sales and marketing manager for Dell, […]