I’m Joining Salesforce ExactTarget Marketing Cloud

On February 16, 2014, in Career, by Mike D. Merrill (@mikedmerrill)

I’m excited to announce I’ll be joining Salesforce.com ExactTarget Marketing Cloud as an Enterprise Account Executive based in Dallas. I’ll be responsible for evangelizing the Marketing Cloud portfolio and bringing in new accounts. As a digital strategist there is no better time to be selling to CMOs and digital marketers. One of the reasons I’m passionate […]

Startup Scene: A Guide to Why Dallas for your New Venture

On December 4, 2013, in Inspiration, by Mike D. Merrill (@mikedmerrill)

The Dallas Entrepreneurship Center just published a great infographic about the Startup Scene in DFW. It’s worth reviewing and sharing.

 

Selling on Value: What Does the Solution Allow You to Do?

On November 25, 2012, in Marketing, by Mike D. Merrill (@mikedmerrill)

It’s Not About the Features Best Buy has been running a series of new commercials that showcase how technology gifts have helped customers create or invent something unique. While I recognize the business challenges of Best Buy, I like their approach to these ads. By focusing on the outcome of using the product and not […]

 

How to Identify and Leverage Local Influencers

On November 2, 2012, in Social Media Marketing, by Mike D. Merrill (@mikedmerrill)

I had the pleasure of speaking at the Driving Sales Executive Summit last week about how car dealerships can identify and leverage local influencers to build word of mouth. Having participated in several of these extended test drives, I think it’s a great opportunity to reach a new audience. Additionally, I believe often times small […]

 

Uncertainty and Its Impact on Creative Success

On June 9, 2012, in Book Reviews, Inspiration, by Mike D. Merrill (@mikedmerrill)

I was sent a copy of Uncertainty: Turning Fear and Doubt into Fuel for Brilliance by Jonathan Fields a while back from his PR agency and finally got around to reading it. Having just attended T. Harv Eker’s Millionaire Mind Intensive Workshop in Dallas I was curious to read more about conquering the power of your thoughts […]

 

Thoughts on Startup Weekend Dallas and Bookedd Wins

On November 27, 2011, in Inspiration, Startup, by Mike D. Merrill (@mikedmerrill)

The weekend before Thanksgiving I participated in my first Startup Weekend here in Dallas and wanted to share a few thoughts about the experience. It was the 5th event to date in Dallas and I’m kicking myself for not making the commitment to get engaged earlier. I was impressed with how many solid ideas folks pitched […]

 

Zaarly First Experience

On October 30, 2011, in Startup, by Mike D. Merrill (@mikedmerrill)

Last week Zaarly reported stellar news raising $14 millon in funding and that Meg Whitman has joined their board. Now I was familiar with Zaarly as I’ve followed this company since following the Startup Weekend movement. So I was curious to figure out a way to use the application but couldn’t figure out what to ask […]

 

How To: LinkedIn Video Series

On September 13, 2011, in LinkedIn, Personal Branding, by Mike D. Merrill (@mikedmerrill)

I had the pleasure of joining WebBeat.TV recently to talk with Pelpina Trip about LinkedIn in a three part video series. I’ve long felt that LinkedIn is misunderstood as a valuable tool for networking, recruiting, prospecting and job search. My goal was to discuss some details of LinkedIn in hopes of getting more folks to take […]

 

@GameStop Overreacts to Employee Planking By Firing Them

On September 6, 2011, in Uncategorized, by Mike D. Merrill (@mikedmerrill)

GameStop has recently received quite a bit of press for firing employee John Mazzocchi for planking in a GameStop retail store and posting photos and comments on Twitter. While I don’t doubt they have the authority to terminate employees for violating their existing social media policy, the question is should they have. For a gaming company […]

 

Fortune Magazine Profile – Reinventing Your Career

On June 20, 2011, in Inspiration, Personal Branding, Social Media Club Dallas, by Mike D. Merrill (@mikedmerrill)

The last few weeks have been purely humbling. Last week I was thrilled to participate in an interview on NBC here in DFW. This week, the July 4th edition of Fortune magazine features an interview providing a brief glimpse into my transition from IT sales and marketing to social media and online marketing. I’ve been […]

 
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